Ed Holdaway serves as IU Indy's Senior Associate Athletics Director for External Affairs, overseeing the department's communications, ticketing, marketing, sponsorship and alumni relations initiatives. He originally joined the department in July 2001 in the sports information office and was later promoted to his current role in August 2022. He served as Assistant AD for Communications for more than 10 years. In addition to overseeing all of the department's external initiatives, he also serves as the primary media contact for men’s basketball, men’s and women’s soccer, men’s and women’s cross country, men's and women's track & field and men’s and women’s golf. He is also the administrator for the men's and women's cross country and track and men's and women's golf programs. Additionally, he's the department's primary point person for the website, social media and broadcasting efforts.
Under his direction, the department has continually broken previous sales and fund raising goals, including topping $1 million in total revenue in 2025.
He's equally involved at the league and national level, having served as host media coordinator for numerous NCAA National Championships in Indianapolis and serving on various Horizon League committees, including the league's competition committee and administrative liaison for men's soccer.
Since joining the department, he has initiated six major redesigns of IUIndyJags.com and also facilitated media deals across multiple platforms. He spearheaded the department's first-ever streaming agreement with locally based Tupelo Honey and elevated the efforts through strategic partnerships with RTV6, Emmis Communications, WISH-TV and other local entities. He was later responsible for the distribution model to make all home basketball games available through ESPN platforms. He later helped build that partnership to provide ESPN coverage to nearly half of the department's intercollegiate sports, totaling more than 50 home events annually.
The 2001 IUPUI graduate was promoted to Sports Information Director in July 2005 after serving as Assistant SID for four years. He was chosen as the department's Administrator of the Year in 2004-05 and his 2006-07 Men's Basketball Media Guide was voted tops in the Mid-Continent Conference by the league's media and sports information personnel.
He has been actively involved in the Indianapolis sports scene since coming to IUPUI as a student-athlete in 1997. He has assisted with such marquee events including 13 NCAA Basketball Tournaments (six Final Fours), the FIBA World Basketball Championships, the 2003 Women’s Soccer World Cup, numerous IHSAA State Championships and the 2001 and 2002 Nike Basketball All-America Camps. In conjunction with the Indiana Sports Corp, he has led the media relations teams for the Indianapolis local organizing committee (LOC) since the university began serving as an institutional co-host for championships in 2014. Additionally, he is a longtime Indianapolis Indians pressbox employee, serving as both an official scorer and stats stringer for Minor League Baseball (MiLB).
Holdaway spearheaded the marketing and media efforts for IUPUI’s 2002-03 men’s basketball team, which competed in the program's first-ever NCAA Tournament. He also directed the media relations efforts as former IUPUI head coach Ron Hunter and the men's basketball team partnered with Charlotte-based non-profit Samaritan's Feet to raise over 250,000 pairs of shoes for those less fortunate beginning in 2009.
Holdaway has increased IUPUI's social media presence, building the department's Twitter, Facebook and Instagram followings incrementally each year. He was responsible for crafting and implementing the #imajaguar social media campaign, which was later adopted and reinforced by the campus-wide communications and marketing department. He later played an instrumental role in the creation and development of the department's ROAR campaign, which has been embraced universally by the campus community.
The Clarksville, Ind.-native came to IUPUI in 1997 on scholarship as a pitcher on the baseball team and later joined the staff at the school newspaper, The IUPUI Sagamore. He spent three years with The Sagamore, serving as the Sports Editor the final two. While at The Sagamore, Holdaway was honored by the Indiana Chapter of the SPJ with the Best Sports Story three consecutive years. He also spent one year as a Student-Assistant Coach with the baseball team and assisted in the Sports Information Office.
He is an active member of College Sports Communicators (CSC), the U.S. Basketball Writers Association (USBWA) and NACDA.
Ed and his wife, Stacey, live on the Northside of Indianapolis. The couple has two daughters, Evie (13) and Connor (11).
